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Profitable Innovation – Free download
Georg Tacke, David Vidal, Jan Haemer, 2014
Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits
The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can’t save a company that fails to innovate. On the other hand, even the most innovative ideas will flop if companies do not understand the value of their products and establish that value profitably. Combining these two functions gives you the best odds of escaping the oppressive price and competitive pressures that plague today’s markets around the globe. It gives you the best chances to generate the profit that continuously fuels further innovation and ensures long-term survival.
It’s time for e-commerce to grow up
Susan Lee, USA, 2013
The second half of 2013 will intensify a coming-of-age conflict in e-commerce that has been brewing for some time. Ironically the root causes of this conflict are the same three engines that have powered the rise of e-commerce over the last 20 years: low prices, technology and bottom up experiments. In other words, the same three engines that have shaped the e-commerce world we know today will soon become limiting factors if retail executives continue with the status quo. The stakes are high. Legacy brick-and-mortar retailers face tough decisions on how to define their opportunities in online channels and how to pursue them. Where do you place your bets?
The Key to Higher Profits: Pricing Power – Free download
Georg Tacke, David Vidal, Annette Ehrhardt, 2013
Imagine a world in which over 80% of companies have come under increased pricing pressure, and almost 60% of companies are embroiled in a “hot” price war. The vast majority of companies feel they can’t justify a price increase above current levels of inflation. Even when they dare to raise prices at all, they manage to get only half of what they ask for. What you just imagined is real. These discouraging circumstances describe day-to-day life right now for thousands of companies around the world. At a time when every dollar, Euro, yen, or yuan in profit is precious, even some of the world’s most prominent companies, such as consumer products giant Procter & Gamble, often struggle to make price increases stick. This struggle reflects weakness in pricing power, the ability of a company to get the prices it deserves for the value it delivers to customers.